A trailer or preview is an advertisement for a feature film that will be exhibited in the future at a cinema, on whose screen they are shown. The term "trailer" comes from their having originally been shown at the end of a feature film screening. That practice did not last long, because patrons tended to leave the theater after the films ended, but the name has stuck. Trailers are now shown before the film begins.
A trailer almost involve the following;
- An overview of the plot
- Grab the audience attention
- Action 'good parts'
- Who is starring and director
- No giveaways 'spoilers'
- Fast paced editing
- Persuade the viewers
Opening Sequence
In a motion picture, television program, or video game, the opening credits are shown at the very beginning and list the most important members of the production. They are now usually shown as text superimposed on a blank screen or static pictures, or sometimes on top of action in the show. There may or may not be accompanying music. Where opening credits are built into a separate sequence of their own, the correct term is title sequence for example, in the James Bond film with all the title sequence.
An opening sequence must also include;
- Got to hook the viewer in
- Familiarize viewer with setting
- Slower-paced leading you into the narrative
- Introduce characters through shots of them
- Establishing a certain 'mood' or 'tone'
- Must create an atmosphere
In lesson, we looked at the sixth sense trailer for the film. We looked at this one because it was a really popular one in the industry of film. The trailer was built up of a lot of clips called a montage once put together. At the start of the trailer you can hear the boy talking when the camera is panning through the street, this is a diegetic sound. This creates the atmosphere because everyone is listening to what he is saying, and at the end he says something creepy which spooks the viewers. Then the non-diegetic music strikes in straight after which is a perfect timing because the suspension has dropped. From then on, there are a number of clips shown after what are around 10 seconds long each. This is effective because they are quick, therefore over-loading the viewers with loads of different good clips so they don't have time to think about just one, which may lead them to want to go and purchase a ticket for this film. Also there is a non-diegetic sound of a heart-beat slowly getting faster in the background which builds tension. The director does this because the viewer feels as they are being rushed and a lot of things are happening at once.
The Se7en trailer is jam-packed with a load of clips which are commonly known as 'the good bits' because in this trailer, it shows good part but not all of them, so when you do go to watch the film you won't know what happens. Also this engages the viewers due to the amount of different clips. They are mainly all mid-shots so it does not give away to much, and just shows the characters. By doing this it will show who is starring in the film and in this case it shows Morgan Freeman and Brad Pitt, who are A-listers and are incredibly famous. Tis will encourage viewers to purchase a ticket and watch this film.
We watched the opening sequence (title sequence) to Se7en in our lesson and we discussed why we thought it was different to other opening sequence's and why we liked it. This particular opening sequence was really good because it came across very creepy and different which made us want to view more of it. At the start it seemed they were making a book and kept showing a lot of close-ups of strange items and imperculiur things such as sewing pieces of paper together? The music during the clip was very creepy and was non-diegetic and played through the whole opening sequence. The music was very sinister which went well with the dark and gloomy pictures which was very criminal like. This was a very good way to produce an opening sequence and has inspired me greatly to use something like this when it comes to making my own horror opening sequence. In my opinion, I would defiantly want to watch this film, from just seeing the first 2 minute of it.
The Da Vinci Code trailer is different to the other trailers that I have seen because it starts at a very slow pace with a diegetic sound on a man narrating the plot of the film. While the man is talking about the background information, it is showing clips relating to what he is talking about such as a mid-shot of a army statue when he is talking about an army. The contrasting between the start and the second half are very different and noticeable, and this is because the music drastically changed like its been injected with adrenaline. The fact that the music is now a fast pace enthusiastic sound suggests that the trailer is about to get much more interesting in which it does, because the camera shots begin to get rushed which gets the viewers excited because they are so hooked in they are trying to gasp as much information as they can. After a dramatic change, the music seems to settle down and then the directors names appear on screen to show you who made and help to made this film.
The start of The Da Vinci Code opening sequence starts of with a settle diagetic sound of the narrator slowly summing up who Leonardo Da Vinci is and what he has conquered in his lifetime such as the famous 'Mona Lisa' painting and a number of battles he has been in. While this narrator is telling us some background information, the clip is showing some mid-shot angles of things that relate to what he is saying such as the Mona Lisa, and army soldiers. After having a slow introduction of this man, it starts to pan into a scenery where the movie starts, and because the viewers piratically feel familiar and relaxed with this character, they are prepared to watch this film and understand what is happening.
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